Shopping as an act of kindness.

You+Kindness was built on a simple belief: everyday purchases can do more than fill a cart. With every order, 20% of profits go to animal shelters — because the animals who bring us so much joy deserve our support in return.

Transparent giving.

We are in the process of establishing our shelter partner network, with a particular focus on organizations supporting disaster preparedness and animal rescue. Our giving fund is held in a dedicated account and distributed quarterly.

We will publish a giving update on this page each quarter — including the shelter name, the amount donated, and what it supported. You'll always know exactly where your purchase went.

Why disaster relief? Animals are disproportionately affected when disasters strike, and the gap in emergency systems for pets is well-documented. The founder's background in search and rescue brought this reality into sharp focus — and it's the reason You+Kindness exists. Read the full story →